InkWell Marketing Services: Marketing With Words :: Hudson, Stillwater, Minneapolis, St. Paul, St. Croix Valley :: Writing, Copywriting, Articles, Search Engine Optimization, Self-Promotion, Blogging, Lindsay Berger, Freelance Writer ::

AT INKWELL, WE LIKE MARKETING ONLINE. IT’S QUICK, FUN, AND ON THE INTERNET, WORDS RULE. AT THE SAME TIME, WE RECOGNIZE AND APPRECIATE THE POWER OF TRADITIONAL MARKETING. WE’RE REALISTIC: WE KNOW THAT EACH BUSINESS WILL REACH ITS TARGET AUDIENCE THROUGH DIFFERENT MARKETING MEDIUMS.

LONG STORY SHORT?

WE WON’T PUSH SERVICE DOWN YOUR THROAT. WE’LL WORK WITH YOU TO ESTABLISH A STRATEGY PERFECT FOR YOUR BUSINESS. (EVEN IF THAT MEANS WRITING AN AD FOR THE YELLOW PAGES.)

Online, words drive traffic and convert site visitors to customers. It doesn’t matter how fancy your website looks: if you don’t have the right content, you’ll have a hard time being successful on the internet. At the same time, you don’t want your writing to sound overly-scientific and technical. I write content that customers and
search engines love.

Want the right people (qualified prospects) visiting your site? You need the right keywords. It may come as a surprise, but the most searched words may not be best for your site or business. I help you select keywords and implement a strategy that will direct pre-sold traffic to your website.

If you want your business to succeed, you need marketing that works hard and works together. There’s no better (or cost efficient) place to market these days than the internet. I help you navigate social networking sites and use them to your business advantage. Whether it’s writing a blog post, an article for an online database, or teaching you to use Squidoo, I help you capitalize online.

Capture leads. Did you know most website visitors never come back? If your website is just an online brochure, you’re losing sales. Include an email newsletter sign-up on your website, and reign in those potential clients. Use the web to interact with your prospects and get them to do business with you. I’ll get you started.

Generate publicity. Wonder why some companies appear in the news all the time? They’re constantly writing press releases about news-worthy stories. I help your business get media attention by finding your story and writing a press release that gets noticed.

If you want to stand out, you need to be the expert in your industry. The best way to position yourself as expert is to write stories for trade journals, online article banks, magazines, and more. Can’t write? Don’t have time? I can help.

These days, the United States Postal System is being ignored. It seems everyone has moved to web-based contact software and direct mail has lost its luster. Here’s the thing. If everyone else is marketing on the web, your postcards and letters will stand out. Even better? Use direct mail to supplement your online marketing efforts. You won’t be sorry.

Customers expect brochures from reputable businesses. It’s an image thing. Whether you’re passing them out at networking events, leaving them behind at meetings, or attaching them to emails, you need a brochure that works and wows. Period.