PROJECT:
Rock in the Mail: 13thirtyone Design hired me to write the copy for a promotional piece that consisted of a rock, a wine box, and information tag.

CONCEPT:
Make the promotion interactive by suggesting ways clients could use their rock. Balance the eco-friendly theme with humor. Position 13thirtyone as a problem-solving agency.

HEADER:
13thirtyone: Making Ordinary Things Exciting Since 2006 (Trust me, without great design this rock would suck.)

BODY SAMPLE:
Ways to Use Your New Rock

Paper Weight.
Paper beats rock? Yeah right. This stone keeps reams of paper at bay and your workspace tidy.

CLOSING:
Ok, I don’t want to brag, but I just made a rock interesting. Imagine what 13thirtyone can do for your business.

FOOTNOTE:
Eco-Stats:
You might still be wondering why you got a rock in the mail. If my creative genius didn’t impress you, perhaps my environmental stewardship will.

13thirtyone is an eco-friendly business. This gift was made with:
30% recycled paper
100% all-natural Basswood packaging
One rock straight from Mother Nature.