PROJECT:
The St. Croix County Aging and Disability Resource Center needed a brochure to promote the Regional Caregiver Conference.

CONCEPT:
Most people who are caregivers don’t classify themselves as such. Therefore, to adequately market the event and draw people, the brochure needed to both inform and encourage people to attend. This goal was accomplished by answering the questions: “who is a caregiver,” and “why you should attend this event.”

Who is a caregiver?
You might not know it (or give yourself credit), but you’re probably a caregiver. According to the Wisconsin Family Caregiver Support program, you’re a caregiver if one or more of the following apply to you:

• You provide direct care to someone such as feeding, bathing, dressing, supervision or any other type of physical care.

• You provide supportive care such as delivering meals, giving rides, calling or stopping in to check on someone.

• You feel concern that someone you know isn’t taking care of him or herself.

• You feel concern that a caregiver you know is struggling and needs help.

In addition, being a caregiver is not limited to caring for an aging parent. This role also includes caring for someone with a disability, grandparents who care for children under age 19, and individuals who care for others with Alzheimer’s (regardless of age).