PROJECT:
Content for 13thirtyone Design website.

CONCEPT:
Create copy that is interesting to read, informative, and upbeat. Inform the audience why going green is a smart business strategy without being patronizing. Reach out to green consumers and those new to the eco-friendly movement.

Why Go Green?

For me, being green has always been a no-brainer. I’ve always been conscientious of my impact on the world in my personal life. Naturally, this carried over into my business. I use environmentally responsible methods in my design (including using less or recycled paper, choosing soy-based inks, and working with responsible contractors). I’m certified by Green America as an official green graphic designer and listed in their Green Business Network. That being said, I’m not going to jump on my soapbox to preach at you any time soon. Rather, I want to let you in on a secret. Adopting eco-friendly practices is more than just a trendy thing to do—it’s a wise business move.